Privacy policy

Privacy Policy

Last updated: July 31, 2026

At nue, we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit https://feelnue.com, purchase our products, contact our support team or otherwise interact with our website and services (collectively, the "Services").

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and services.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

If there is any conflict between our Terms of Service and this Privacy Policy regarding the processing of personal information, this Privacy Policy shall prevail.

1. Who We Are

Brand: nue

Website: https://feelnue.com

Email: you@feelnue.com

Legal Entity:

SC CRIS DIGITAL BRANDING SRL

A. D. Xenopol Street No. 26

400475 Cluj-Napoca

Cluj County

Romania

VAT Number: RO37943436

Trade Register No.: J2018001143307

For the purposes of applicable data protection legislation, SC CRIS DIGITAL BRANDING SRL acts as the data controller for the personal information described in this Privacy Policy.

2. Personal Information We Collect

Depending on how you interact with our Services, we may collect the following categories of personal information.

Contact Information

Name
Billing address
Shipping address
Email address
Telephone number

Payment Information

Payment method details

Transaction information

Payment confirmation

Please note that payment card information is securely processed by our payment providers. nue does not store your complete payment card details.

Order Information

Products viewed
Products added to cart
Wishlist items
Orders placed
Returns
Exchanges
Order history

Account Information

If you create an account, we may collect:

username
password
preferences
account settings

Communications

Any information you voluntarily provide when contacting our customer support team, including emails and customer service requests.

Device Information

We automatically collect certain technical information, including:

IP address
browser type
operating system
device identifiers
language preferences
network information

Usage Information

Information about how you interact with our website, including:

pages visited
products viewed
clicks
browsing behavior
shopping activity
referral sources

This information helps us improve our Services and customer experience.

3. How We Collect Your Information

We collect personal information from several sources.

Information You Provide Directly

Including when you:

place an order;
create an account;
contact us;
subscribe to emails;
submit a review;
communicate with customer support.

Information Collected Automatically

When you use our website, certain information is collected automatically through technologies such as:

cookies;
pixels;
analytics tools;
server logs;
similar technologies.

This information helps us understand website performance, improve functionality and personalize your experience.

Information From Service Providers

We work with trusted service providers that process information on our behalf, including providers of:

payment processing;
order fulfillment;
shipping;
analytics;
cloud hosting;
customer support;
marketing services.

Information From Third Parties

In certain situations we may receive information from business partners, advertising partners or other third parties where permitted by applicable law.

4. How We Use Your Information

We use personal information to operate our business and provide our Services.

This includes:

Processing Your Orders

processing payments;
fulfilling orders;
arranging shipping;
handling returns and exchanges;
providing invoices;
communicating order updates.

Customer Support

To respond to your questions, resolve issues and provide assistance before and after your purchase.

Improving Our Website

We analyze how visitors interact with our website to improve usability, performance and customer experience.

Personalizing Your Experience

We may recommend products based on:

previous purchases;
browsing history;
products viewed;
shopping preferences.

Marketing

With your consent where required by law, we may send:

promotional emails;
product updates;
special offers;
educational content;
news about nue.

You may unsubscribe at any time using the unsubscribe link included in our emails.

Security & Fraud Prevention

We process personal information to:

protect our website;
prevent fraud;
detect unauthorized activity;
verify transactions;
protect our customers.

Legal Compliance

We may process personal information where required to:

comply with applicable laws;
respond to lawful requests;
enforce our Terms of Service;
protect our legal rights.

5. How We Share Your Information

We only share your personal information when it is necessary to operate our business, provide our Services, comply with legal obligations or protect our legitimate interests.

We may share your information with the following categories of recipients.

Shopify

Our online store is hosted by Shopify, which provides the ecommerce platform used to operate our website.

As part of providing its services, Shopify may collect, process and store certain personal information in accordance with its own Privacy Policy.

To learn more about how Shopify processes personal information, please visit:

https://privacy.shopify.com

Payment Providers

Payments are processed securely by trusted third-party payment providers.

These providers receive only the information necessary to process your payment securely and in accordance with applicable legal and regulatory requirements.

nue does not store your complete payment card information.

Shipping & Fulfillment Partners

To deliver your order, we share the information necessary with our logistics and shipping partners, including:

your name;
delivery address;
telephone number;
email address (where required);
order details relevant for delivery.

Service Providers

We may work with trusted third-party providers who assist us with:

website hosting;
cloud storage;
customer support;
fraud prevention;
analytics;
marketing;
email communications;
IT infrastructure.

These providers may only process personal information on our behalf and under appropriate contractual safeguards.

Business & Advertising Partners

Where permitted by applicable law, we may work with advertising and marketing partners to measure campaign performance, improve advertising relevance and personalize marketing communications.

Depending on your location, you may have the right to object to or opt out of certain forms of targeted advertising.

Legal Requirements

We may disclose personal information when required to:

comply with applicable law;
respond to lawful requests from public authorities;
protect our legal rights;
investigate suspected fraud;
enforce our Terms of Service or other policies;
protect the safety of our customers, employees or business.

6. Shopify & Your Personal Information

Our website is powered by Shopify.

When you interact with our Services, certain personal information is processed by Shopify in order to operate the website, process transactions, improve platform performance and provide ecommerce functionality.

In some cases, Shopify may process personal information independently in accordance with its own Privacy Policy.

Depending on your location, you may have additional rights regarding information processed directly by Shopify.

More information is available at:

https://privacy.shopify.com

7. Cookies & Similar Technologies

Like most modern websites, we use cookies and similar technologies to improve your browsing experience.

Cookies help us:

remember your preferences;
keep your shopping cart active;
understand website performance;
improve functionality;
measure marketing effectiveness;
personalize certain content.

Some cookies are essential for the website to function properly, while others help us improve our Services or deliver relevant advertising.

Depending on where you live, you may be able to accept, reject or customize non-essential cookies through our cookie banner or your browser settings.

Please note that disabling certain cookies may affect the functionality of some parts of our website.

8. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content or security of external websites that we do not own or control.

We encourage you to review the privacy policies of any third-party websites you visit before providing personal information.

9. Children's Privacy

Our Services are not intended for children.

We do not knowingly collect personal information from individuals who are under the legal age required by applicable law in their jurisdiction.

If you believe that a child has provided us with personal information, please contact us and we will take appropriate steps to delete the information where required.

10. Security

We implement appropriate technical and organizational measures designed to protect your personal information against unauthorized access, loss, misuse, alteration or disclosure.

Despite our efforts, no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure.

For this reason, we encourage you to use strong passwords and avoid sending sensitive information through unsecured communication channels.

11. Data Retention

We retain personal information only for as long as necessary to:

provide our Services;
fulfill contractual obligations;
comply with legal requirements;
resolve disputes;
prevent fraud;
enforce our agreements.

Retention periods vary depending on the type of information and the legal obligations that apply.

When personal information is no longer required, it will be securely deleted or anonymized where appropriate.

12. International Data Transfers

Your personal information may be transferred to, stored or processed in countries outside your country of residence.

Where personal information is transferred outside the European Economic Area or the United Kingdom, we rely on legally recognized safeguards, including the European Commission's Standard Contractual Clauses or other lawful transfer mechanisms, where required.

We take reasonable steps to ensure that your information continues to receive an appropriate level of protection regardless of where it is processed.

13. Your Privacy Rights

Depending on where you live, including within the European Economic Area (EEA), the United Kingdom or other jurisdictions with applicable privacy laws, you may have certain rights regarding your personal information.

These rights may include:

Right of Access

You may request confirmation of whether we process your personal information and obtain a copy of the information we hold about you.

Right to Rectification

You may request that we correct or update inaccurate or incomplete personal information.

Right to Erasure

You may request that we delete your personal information where applicable under law.

Please note that we may retain certain information where required to comply with legal obligations, resolve disputes or enforce our agreements.

Right to Restrict Processing

In certain circumstances, you may request that we temporarily restrict the processing of your personal information.

Right to Object

You may object to the processing of your personal information where processing is based on our legitimate interests or is used for direct marketing purposes.

Right to Data Portability

Where applicable, you may request a copy of your personal information in a structured, commonly used and machine-readable format or request that it be transferred to another data controller where technically feasible.

Right to Withdraw Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time.

Withdrawing consent will not affect the lawfulness of processing carried out before the withdrawal.

14. Marketing Preferences

If you subscribe to our marketing communications, we may occasionally send you:

product updates;
special offers;
educational content;
promotions;
company news.

You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link included in every marketing email.

Even if you unsubscribe from marketing communications, we may still send important non-promotional messages relating to:

your orders;
shipping updates;
returns;
warranty claims;
customer support;
account security.

15. Exercising Your Rights

If you wish to exercise any of your privacy rights, please contact us using the details provided below.

To protect your privacy and security, we may ask you to verify your identity before processing your request.

We will respond within the timeframes required by applicable data protection laws.

16. Complaints

If you believe that we have processed your personal information in a manner that does not comply with applicable data protection laws, we encourage you to contact us first so that we can work with you to resolve the issue.

If you reside within the European Economic Area or the United Kingdom, you also have the right to lodge a complaint with your local data protection supervisory authority.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, technologies or the Services we provide.

Whenever we make material changes, we will publish the updated version on this page and revise the "Last updated" date shown at the top of this Privacy Policy.

Your continued use of our Services after any updates become effective constitutes your acceptance of the revised Privacy Policy.

18. Contact Us

If you have any questions about this Privacy Policy, our privacy practices or how we process your personal information, please contact us.